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OREO Thins
Role
Advertising Intern
Date
January 2026
Campaign Highlights
Big Idea/Campaign Tagline
After doing market research, including one-on-one qualitative interviews, I was able to develop our big idea/tagline: "Your Perfect Pause". Unlike its direct competitors chocolate or ice cream, OREO Thins can easily fit into the middle of your day and provide a brief moment of release, but necessary moment of relief.
Hulu Pause Ads
Hulu Pause Ads naturally intervene during moments of rest for our target audience, transforming an unplanned break into an intentional moment of reset, reinforcing that it’s okay to slow down, breathe, and savor Your Perfect Pause with OREO Thins. I created these mockups with Photoshop and wrote the copy in the ads.
Spotify "Your Perfect Pause" Playlist
By pairing OREO Thins with music, a familiar tool for focus, relaxation, and emotional regulation, the playlist transforms the afternoon slump into The Perfect Pause.
Out-of-Home Extension
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
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