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Parallax
Role
Copywriter
Date
Spring 2026
Campaign Highlights
For my capstone, I served as a copywriter for the prestigious MOJO Ad. MOJO Ad is a full-service student-run ad agency that only 5% of Strategic Communication students get to work with. As a member of my creative team, I both developed the internal branding for my team. My creative team was tasked with creating our team branding as we worked to answer the question: What is true knowledge?
Ask:
Create team branding for a student advertising/research team as they seek to determine what YAYAs (Youth and Young Adults, 18-to-24 year-olds) view as true knowledge.
Insight:
The best teams have groups of people that all approach topics and work from different perspectives. These perspectives combine to create a full view of a project that maximizes their success and creative output.
Idea:
The best teams work similarly to a Parallax -- the experience where looking at something from a different viewpoint changes its appearance. Our unique perspectives combine to become an unstoppable and optimized team.
Team Branding
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Team Reveal Teaser
For the post teasing our team's reveal, I wrote the caption, as well as the copy on the teaser video.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Team Reveal Posts
I wrote the captions for our team reveal posts and the copy on the first slide of each post.
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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